Engagement KPI's
These gaming KPIs provide valuable insights into various aspects of player engagement, retention, and satisfaction, enabling companies to make data-driven decisions and continuously improve the gaming experience for their audience.
1. DAU - Daily Active Users
DAU measures the number of unique users who engage with the game on a daily basis.
Number of unique active users in a day (based on game criteria of “Active User”)
*Criteria – Usually Login
*Unique user – Each active user count as 1 regardless of times he logged in daily
Companies use DAU to track daily user engagement trends, identify spikes or drops in activity, and assess the effectiveness of marketing campaigns or content updates on a daily basis.
2. MAU - Monthly Active Users
MAU tracks the number of unique users who interact with the game within a month.
Number of unique active users in a month (based on game criteria of “Active User”)
*Criteria – Usually Login
*Unique user – Each active user count as 1 regardless of times he logged in that month
MAU provides insights into the game’s overall user base and helps companies understand long-term user retention trends. It also aids in benchmarking against competitors and evaluating the impact of seasonal trends on user engagement.
3. TOA - Time On App
Time on app measures the average duration users spend on the game per session.
The total time on a daily basis a user spent on the app
Companies use time on app to gauge user engagement levels and identify opportunities to enhance the gaming experience, such as introducing new content or features to increase session length.
4. Session Count
Session count tracks the number of times users launch and engage with the game within a specific period
Session Count = Total number of sessions within a specific period
Session count helps companies understand user behavior patterns, such as peak usage times or frequency of gameplay. It also assists in evaluating the effectiveness of retention strategies and identifying opportunities for targeted engagement campaigns.
5. Session Duration
Session duration measures the average length of time users spend in each gaming session
Average Session Duration = TOA / Number of sessions
Session duration provides insights into the depth of user engagement and helps identify factors influencing session length, such as game mechanics or content complexity. It also informs decisions regarding game pacing and content updates to maintain player interest
6. Retention Rate
Retention rate calculates the percentage of players who continue to play the game over time.
Retention Rate = ((E – N) / S) x 100
- E: Number of users at the end of the period
- N: Number of new users acquired during the period
- S: Number of users at the start of the period
Retention rate is a critical indicator of user satisfaction and long-term engagement. Companies use it to assess the effectiveness of onboarding processes, content updates, and community management efforts in retaining players over time.
7. Churn Rate
Churn rate reflects the rate at which players stop playing the game over a specific period.
Churn Rate = (Number of users lost during a period / Total users at the beginning of the period) x 100
Churn rate helps companies identify potential issues impacting player retention and inform strategies to reduce player attrition. By monitoring churn rate, companies can implement targeted interventions, such as personalized re-engagement campaigns or gameplay improvements, to mitigate churn and retain players
8. Core Loop Engagement
Core loop engagement measures how effectively players engage with the core gameplay loop of the game
Core Loop Engagement = (Number of players completing core actions / Total active players) x 100
Core loop engagement is crucial for assessing the fundamental appeal and retention potential of the game. Companies analyze core loop engagement to optimize game mechanics, level design, and progression systems, ensuring players remain engaged and motivated to continue playing.
9. Specific Feature Engagement
Specific feature engagement tracks user interaction with particular game features or mechanics
Specific Feature Engagement = (Number of users engaging with the feature / Total users) x 100
By measuring specific feature engagement, companies can identify which aspects of the game resonate most with players and prioritize development efforts accordingly. This KPI helps optimize feature implementation, enhance player satisfaction, and drive overall engagement and retention
